Ep 261: Calculating Your Cost-Per-Lead

Ep 261: Calculating Your Cost-Per-Lead

Feb 9, 2023 | By Market Proof Marketing Podcast

Market Proof Marketing · Calculating Your Cost-Per-Lead

Andrew PeekJackie Lipinski, and Bryce Baker discuss how builders can calculate their yearly cost per lead data and why it’s important to know, why you need to analyze all of your Call-To-Actions on the desktop and mobile versions of your website, and the best practices around how to carve out time for self-learning goals. 

Story Time (0:30)

  • Bryce shares the CTA’s to update on your home builder website. 
  • Jackie explains why there is no industry standard for Cost-Per-Lead and why builders need to use their own historical data as a benchmark to improve on.
  • Andrew discusses how people can carve out time to achieve their goals and create deadlines.

In The News (20:50)

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.

    Subscribe on iTunes
    Follow on Spotify
    Listen On Stitcher

    A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

    Online Sales & Marketing Insights Delivered Straight To Your Inbox

    Get Free Insights