Kevin Oakley, Andrew Peek, Becca Thomas discuss events vs. goals in google analytics and what you should and should not track on your website. Plus they dive into Zillow adding SharePlay, TikTok now being the most visited website on the internet, & Kevin also shares his experience moving into his new home! 

Story Time (02:42)

• Becca would like to remind everyone to review your website’s conversions goals you currently have set up in google analytics.
• Andrew shares his experience purchasing Crumbl cookies.
• Kevin gives an update on moving into his newly built home, including moving in early and how he had to do a walkthrough with his kids. 

In the News (18:18)

• Events vs Goals - Telling Stories With Events & Tracking Leads With Goals (doyouconvert.com)
• Zillow adds support for iOS 15’s SharePlay, so you can look at homes together from your studio apartments (theverge.com)
• U.S. home prices surge 18.4% in October (cnbc.com)
• TikTok tops Google as the most visited website on the internet (cbsnews.com)
• Online Sales Academy coming March 30-31, 2022 in Texas, yeehaw! (https://onlinesales.doyouconvert.com/sales-academy/)

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on relevant marketing topics. We’re here to help you – not to sell you!