This week Kevintalks with Amy O’Connor from Jeff Shore Consulting Group to discuss that no matter the market, we need to remember that margin management is the name of the game. Also in this episode, Kevin, Jackie Lipinski, & Jackie Askews discuss that even though Airbnb slashed its entire marketing budget they were able to return to 95% of their previous traffic levels, how Google wants to group people by FLoC to target you, and how one builder is overriding home selections to close on time.
Story Time (2:20)
In the News (17:56)
360 Topic of the Week – Margin Management with Amy O’Connor (33:30):
Amy O’Connor, from Jeff Shore Consulting Group, joins us this week to discuss that even in the best of times or the worst of worst of times, we need to remember that margin management is the name of the game. Kevin and Amy also touch on the need for consistent messaging from sales, marketing, and management teams, and she notes the skillsets that sales team members might lose if they don’t flex them regularly.
Question of the Week (1:04:15)
Questions? Comments? Email email@example.com or call 404-369-2595 and we’ll address them on the next episode.
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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 140: Margin Management with Amy O’Connor appeared first on Online Sales and Marketing for Home Builders - DYC.