This week Kevin, Andrew and Bryce discuss how marketers can prepare for the inevitable downturn, Andrew’s favorite Google topic, and Kevin’s foray into Clubhouse. In the news… what happened at IBSx? Are meta descriptions worth it? And what is Zillow up to now? And more…

Story Time (1:01)

• Bryce is preparing for the inevitable downturn. With lumber prices, windows and interest rates projected to increase, there may be marketing budget cuts. If you have to cut somewhere, consider decreasing your advertising spend and reallocating that budget to CONTENT.
• Andrew’s FAVORITE Google topic: the Villas/Townhome/Active Adult keyword struggle.
• Kevin recaps his first experience on Clubhouse and his thoughts on the platform.

In the News (16:01)

• IBSx Goes Virtual – But Without a Digital Expo – For Now (dwmmag.com)
• How Often Does Google Rewrite Meta Descriptions? (New Data Study) (ahrefs.com)
• Zillow Group will pay $500M to acquire home touring tech company ShowingTime (geekwire.com)
  • ShowingTime is a software company that facilitates home showings. What’s next – does Zillow grow it? Apply it?
• Matterport to go public via SPAC in $3B deal (housingwire.com)
  • Are 3D tours a commodity? Even if they are the best, what’s next?
• Google officially displays years in business in local pack (searchengineland.com)

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 136: Are Meta Descriptions Worth Writing? appeared first on Online Sales and Marketing for Home Builders - DYC.