Kevin, Andrew and Jackie L. are back this week to discuss whether or not home builders should gate content on their websites. While lead magnets work well in other industries, is the same true of home building? Plus, they have an extensive conversation about content and the customer experience, and how the gap is widening between companies that do it well (or at all) and those that don’t.
Story Time (1:56)
Content and Customer Experience:
In the News (22:29)
360 Topic of the Week: To Gate or Not to Gate? (42:25)
Kevin, Andrew and Jackie L. discuss answers to this listener question:
Hope you are well! A colleague and I were recently having a discussion over whether or not we should gate a couple areas on the site, specifically access to our planbook PDF and our visualizer tools. We are currently requiring a full name and email before proceeding.
Opinions were shared on how buyers are able to be converted through requiring the emails and conversely that we may be bouncing more buyers than it is worth and that the other contact forms on the site were doing their job.
I’m curious if you have any opinions on this topic and/or any articles that we may reference to further identify our decision?
Question of the Week (49:34)
Questions? Comments? Email firstname.lastname@example.org or call 404-369-2595 and we’ll address them on the next episode.
More insights, discussions and opportunities in the Market Proof Marketing Facebook group.
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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 134: To Gate or Not to Gate? appeared first on Online Sales and Marketing for Home Builders - DYC.