This week we speak with Dawn Dantzler, Director of Marketing for Tilson Homes, an on-your-lot builder doing business in 138 counties in rural Texas. Learn the biggest misconceptions about on-your-lot builders, how her marketing approach differs, and why she’s leaving ONE billboard up in perpetuity. Plus… a customer service horror story proves Kevin’s point that it’s possible to have too many leads, and more from the news.
Story Time (1:50)
In the News (21:48)
360 Topic of the Week (46:44) – Build-On-Your-Lot Marketing with Dawn Dantzler
Dawn Dantzler has worked with Tilson Homes in some capacity for 17 years! Learn how COVID changed their marketing strategy, how they earned raving superfans, and why the online sales team reports to her.
Question of the Week(1:35:05)
Questions? Comments? Email firstname.lastname@example.org or call 404-369-2595 and we’ll address them on the next episode.
More insights and opportunities in the Market Proof Marketing Facebook group.
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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!