Brian Boero

We can hardly believe it, but this is the 100th episode of Market Proof Marketing. Due to circumstance, this episode doesn’t come with the fanfare we’d originally imagined, but it does involve deep thinking about what marketing and branding means for home builders and the real estate industry at large. Our guest this week is Brian Boero, CEO of 1000Watt, a creative agency for real estate. We explore:

• The relationship between the existing and new home businesses (or what it should be)
• Misconceptions about real estate branding
• Branding as a belief system
• The perception of home builder marketing from our counterpart industry (existing homes)
• The value of point of view + the written word
• Marketing at its core

Resources:

• Article mentioned in episode: Delisted
• To experience the writing of 1000Watt, you can sign up for their newsletter at 1000watt.net/blog.

Question? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

More insights and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 100: Branding and Beliefs with Brian Boero appeared first on Online Sales and Marketing for Home Builders - DYC.