Of course you are a rational person. You make smart choices. It’s just all those other people that are the issue.

That’s called a blind-spot bias and it is just 1 of the 8 cognitive biases that can really screw up the sales & marketing efforts of a home builder or developer. I put together a little cheat sheet on the top 8 that I truly feel affects our industry the most. Which one is holding your organization back? Remember, sharing is caring. We’re all in this together!
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8 Biases That Really Screw Up Home Builders

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