2018 is right around the corner, and the International Builders’ Show is back at it, bringing the latest techniques and strategies to trendsetters and top sales performers from all over the world. Each year we share with you the latest secrets from the front lines. If it is about creating results, then you’ll hear about it from us! This year we’ll be leading five different informative sessions about online sales & marketing that you won’t want to miss.

Tuesday – January 9th


SEO & Website Tactics That Build A Foundation For The Future

Tuesday, January 9 | 12:30 – 1:00 PM
Location: Sales Central – West Concourse, Level 3, Room W 312
Presenter: Kevin Oakley

You can’t prepare for the future when you’re stuck in the past. Learn today’s best front-line methods for making sure you are generating qualified leads and appointments from your website. Kevin will review – at lightning speed- all the tips you need to maximize your SEO and conversion of website visitors to high quality leads. Plus – see how to track it all to make sure you’re exceeding your goals and improving each and every year.

Wednesday – January 10th


Purposeful Prospecting: Follow-Up That Creates Sales

Wednesday, January 10 | 11:30 AM – 12:00 PM
Location: Sales Central – West Concourse, Level 3, Room W 312
Presenter: Mike Lyon

Excuses from sales people are rampant for why their leads are bad and nobody picks up the phone or responds to their emails. It’s hard work, but that is why it is called prospecting and not order taking. Learn the myths around prospecting and the proven secrets that will fill your sales pipeline forever. You won’t find a more impactful session on the topic of Online Sales than this one!


Clash of the Titans: Marketing Megaminds Debate Today’s Hottest Topics

Wednesday, January 10 | 1:30 – 2:30 PM
Location: OCCC – West Concourse, Level 3, Room W 311 G
Speaker(s): Kevin Oakley, Do You Convert Dennis O’Neil, ONeil Interactive, Inc | Will Duderstadt, M/I Homes, Inc

What It’s About:

Join us for this advanced session as three of the industry’s smartest marketing minds debate the most important questions of today. Do you think social media is a waste of time, or do you love it? Do you give Google all of your money, or is SEO the way to go? There is no one-size-fits-all answer to most marketing questions, but understanding all sides of the argument will help you find your best answer. Come to challenge your thinking, defend your position and enjoy a lively no-holds-barred debate. This will be unlike any IBS session you’ve ever been to before!

What You’ll Learn:

  • Understand how your specific business situation will determine the answers to the most common marketing questions.
  • Identify the counter argument for some of the most commonly held marketing “truths.”
  • Learn challenging questions to ask your vendors when evaluating new marketing channels.

Thursday – January 11th


Stop Being Social! Driving Real Sales Results with Social Media

Thursday, January 11 | 8:30 – 9:30 AM
Location: Spotlight Sessions – West Concourse, Level 2, Tangerine Ballroom, WF3
Presenter: Kevin Oakley

What It’s About:

Go beyond simply being social and making “friends”, and instead, learn how to drive real measurable results on Facebook, Instagram and other social networks. In this advanced session, explore how to increase walk-in traffic, online traffic, appointments and sales by investing your energy where your customers spend most of their time. Cut through all the noise and gain a better understanding of how to tap into the largest shift in advertising since Google was created. See and hear the lessons learned from creating and optimizing over a million dollars in Facebook campaigns for builders across the country. No half-answers or sales pitches—just honest and direct advice you can apply immediately.

What You’ll Learn:

  • Develop a simple yet thorough paid social strategy that can increase quality traffic by as much as three times.
  • Determine how to diagnose what’s working, what’s not and why with your current social media ads.
  • Analyze examples of the top 1% of performing ads and a list of do’s and don’ts.
  • Understand how to best integrate your paid and organic social efforts.


Keep it Simple Without Getting Left Behind: What You Are Doing Wrong with Your CRM

Thursday, January 11 | 10:40 – 11:20 AM
Location: Tech Bytes – West Concourse, Level 2, Room W 230
Speaker(s): Andrew Peek, Do You Convert | David Betcher, Lasso CRM

What It’s About:

CRM is much more than a contact management system, yet many companies struggle with implementation and truly understanding the data they can get out of it to maximize their return. Fasten your seatbelts, this Tech Byte is going to be fast-paced and jammed-packed with strategies and tactics to help you love your CRM and the data and analytics that you should be getting out of it. You’ll review and explore the cost of a lead and the number of leads needed to achieve goals, receive a checklist and a demonstration of the items to review in your CRM on a daily and weekly basis, and see a live demonstration of how UTM codes can work with your CRM to provide better insight

Office Hours with Dave & Andrew:
Following this session, Dave & Andrew will be available to provide hands-on insight and demonstration to help you with your CRM and analytics setup.

What You’ll Learn:

  • Learn how to read the data you are getting from your CRM and what you should do with it. Learn what realistic goals can be set and what success looks like (hint: it’s not always about the sales)
  • Solve the ongoing challenges of following up with prospects, understanding the opposing views of sales managers and agents. Learn how to create a sales process that sales agents will follow
  • Understand the importance of being flexible: technology changes, messaging changes, interactions change. Refresh regularly.

Sign Up & Stay Ahead Of The Curve With

The Latest & Greatest

Video training, articles on current trends and best practices, and a dose of humor! No hidden agendas. No sales pitches. We're here to help you - not sell you. Simply click the subscribe button below, and never miss out again.

A weekly podcast 100% focused on online marketing for home builders & developers.