Kevin’s article in May’s issue of Professional Builder Magazine didn’t pull any punches. It tackles head-on the disconnect between increased online traffic without the sales results at the other end. The potential problems are many in today’s market: low conversions, overly complex technology and processes, manipulation vs facilitation, and more. However, for most builders today they challenge is not about attention and advertising – it is about what we do with the attention after we get it.
You can read the full article by clicking the image below: