Image: ProBuilder.com

In the latest edition of Professional Builder magazine, Kevin Oakley discusses the promise and pitfalls of lead attribution, and why there is no perfect model for home builders. He takes readers through:

• How attribution led digital marketing to grow at such a precipitous pace
• Why using one model of attribution can cause more harm than good to your marketing strategy (and budget)
• Why it’s a myth that home builders can track everything
• The value of asking buyers direct questions

You can read the full article by clicking below:

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