The Uberization of New Home Sales

The Uberization of New Home Sales

Oct 13, 2020 | By Kevin Oakley

Image: ProBuilder.com

In the October edition of Professional Builder magazine, Kevin Oakley argues that new home sales is, and always has been, a function of appointments, not walk-in traffic. He discusses why there should be no turning back from appointment-based selling brought on by the pandemic, and how home builders can take it a step further by shifting to pod-based selling to accommodate serious buyers and create a smoother customer experience.

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