PCBC 2012 – 3 Can’t Miss Events

May 30, 2012 | By Mike Lyon

Are you heading to PCBC? If so, welcome to the cool kids club. If not, you better get on Orbitz and book your tickets right now! I love PCBC, San Fran is always a blast and some of the smartest people from the building industry all get together in one spot. This show always has an excellent lineup of keynote speakers. I was a Seth Godin groupie the 1st time I attended and hunted him down for a video interview. This year Gary Vaynerchuk is going to cover the Thank You Economy, I can’t wait.

For 2012, Jeff Shore, Myers Barnes and I have been working hard on some educational programs for Sales Leaders and their teams. But wait – there’s MORE! Builder Tech is coming to PCBC. So register now for the free event Thursday night. Check out the details below and put a big smily face on your calendar for 27th!


Sales Management Summit

Wednesday, June 27
Ticket Required: $75*

Sales Leadership: The Ten Disciplines
It’s more than a check-up. It’s more than a pep rally. It’s a nuts-and-bolts treasure trove of the most important disciplines for sales executives in this recovery market.

It’s time to transition – to get away from survival mode and embrace the recovery that is upon us. That means nailing down ten critical sales leadership disciplines that MUST be in place for 2012.

Three of the top sales thinkers in the industry today will lead you on a journey of self-evaluation coupled with compelling techniques. You’ll learn the 2012 approach to excellence in recruiting, training, lead-to-traffic conversion, motivation, negotiation, margin protection, follow-up, and much more.

*Includes a complimentary ticket to the Sales Rally (Wednesday, June 27 | 2:00-4:30pm)

Sales Rally 2012!

Value Purity: How to Secure the Sale without Getting Hosed
Ticket Required: $50

It’s time for the madness to come to an end. The endless incentives and crazy discounts just aren’t cutting it. Builders today are giving away more than ever, and the sales pace is not there to justify the value erosion.

What if you could spend just 2-1/2 hours to learn some of the most important value-protection techniques available in a tough new home sales market? We’re talking about proven strategies being used by some of the best in the business, including:

• Getting the customer into a value-based mindset…before they walk through your door
• Techniques for building brand excitement to enhance value perceptions
• Three VERY common statements that guarantee you will look desperate
• How to establish a firm price right out of the gate
• Five value-building statements that cannot be disputed (memorize these five alone and you’ll see radical results!)
• Why your customer needs you to say “No”
• Cutting-edge follow-up techniques guaranteed to boost repeat traffic
• Much, much more

Presented by:
Myers Barnes, MIRM, Owner, Myers Barnes Associates, Inc.
Mike Lyon, President, Mike Lyon Group
Jeff Shore, President, Shore Consulting


Builder Tech @ PCBC

Wed, June 27 5-8pm » B Restaurant » Open Bar & Great Food

Join us for the Builder Techparty at PCBC in San Francisco! Come hang out with the industry’s leading edge thinkers and talk about all things tech. If you stay awake at night thinking about SEO, PPC, SMS, CPM, SEM, OSC and ROI – you need to Siri this reminder on your iPhone right now. (If you are rocking a flip phone, this party is not for you.)

Enjoy an open bar and fantastic food while our DJ Mix-Master-Mike spins records. Bring your friends, bring your baby mama, bring your little rat dog that fits in your purse. Just don’t miss out on the best night of PCBC. It will be legend…wait for it…….dary!

Register Now

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