We can’t wait to see you at the International Builders’ Show in Orlando, FL, on Feb 17-19, 2026. See where the Do You Convert team will be presenting at IBS and come say hello to our team! 

Stop the Scroll: Brand Storytelling That Grabs Attention, Inspires Trust & Makes the Sale

Karla Tuten, Do You Convert | Brooke Carroll, Homes by Dickerson | Anna Howell, Homes by Dickerson

Wednesday, February 18 | 8:15 - 9:15 AM

OCCC - West 314B

In a world where attention is currency and trust drives conversions, your brand story isn’t optional. With 81% of buyers avoiding brands they don’t trust (and trusted brands having higher pricing power), it’s become a marketing must. This session reveals how to transform your branding, messaging, and content into tools that stop the scroll, earn engagement and drive sales. Learn how to craft a brand buyers believe in, use consumer psychology to shape marketing strategy and design onsite and online experiences that spark connection and loyalty. Discover how brand consistency can increase revenue by 23% and how to move beyond selling floor plans to pre-selling with purpose. If you’re ready to scale your brand without losing authenticity and build brand equity, this session delivers the strategy, structure and inspiration you need.

Marketing Against The Giants: 3 Key Insights for Homebuilders and Remodelers

Kevin Oakley, Do You Convert 

Wednesday, February 18 | 1:45 - 2:15 PM

OCCC - West 310A - NAHB 20 Clubs Lounge

Consolidation and economies of scale mean that the public builders continue to take more and more market share, but it doesn't have to be that way. For every strength, there is always a potential weakness if you know how to attack it. In this session, learn the top three ways to compete against the largest builders in your market using the latest digital tools and strategies. No theory. These are real-world examples you can implement quickly.