Join Do You Convert at the 2023 International Builders’ Show

Join Do You Convert at the 2023 International Builders’ Show

Jan 26, 2023 | By Jackie Lipinski

Do You Convert is honored to attend and speak at the 2023 International Builders’ Show in Las Vegas, NV! Join the Do You Convert team, Mike Lyon, Kevin OakleyJen Barkan, and Julie Jarnagin who will be presenting at IBS on January 31 - Feb 2, 2023. We can’t wait to see you at the 2023 International Builders’ Show, here’s where you can find us:

Sessions by Day:
Tuesday, Jan 31st | 4:00 - 5:00 PM | The Wake-Up Call: Proven Sales Tactics for a Tough Market
Wednesday, Feb 1st | 8:30 - 9:30 AM | Punch List: 23 Digital Marketing Tools & Trends for 2023
Wednesday, Feb 1st | 9:45 - 10:15 AM | Improve Online Sales Conversion Rates In 30 Minutes
Thursday, Feb 2nd | 1:00 - 2:00 PM | A Budgeting Blueprint for Digital Dominance

Speakers: Jen Barkan, Myers Barnes, Quint Lears, Jason Forrest, & Mary Marshall
Wednesday, February 1 | 2:00 - 4:30 PM
LVCC - Spotlight Room - W326

Sometimes, more is better. And that's exactly what you'll get at this year's Rally! Like always, expect game-changing sales insights from the best and brightest in our industry -- but for 2023, we've super-sized things with 30 more minutes of content, video highlights, audience interactivity, and a few fun surprises. Why more? Because the last couple years, while interesting, have been scary. One of the strongest housing booms we’ve seen has now led to a correction, which means big changes for sale pros. Thanks to rising interest rates, affordability concerns, and uncertainty if prices will fall, buyers have lost their confidence it is safe to buy. But you aren’t doomed, it just means the strategy must be adjusted. Join us to learn a different process and message for creating urgency. Get practical and tactical ideas to drive certainty. Leave inspired, but also armed with tangible how-to’s for thinking, acting and speaking differently to today’s buyers and achieving sales success in 2023.

Speakers: Mike Lyon and Jeff Shore 
Tuesday, January 31 | 4:00 - 5:00 PM
LVCC - W31

2023 presents builders with a new and much more challenging era of home buying, but many are still clinging to programs and strategies introduced in a high-demand selling environment. The customer has radically revamped their expectations and front-line sales teams must adjust with them, determining ineffective methodologies to scuttle, successful ones to keep, and new practices to embrace for engaging prospects from their first online connection through the sale. The hot market lulled us to sleep -- let this session be your wake-up call for returning to first principles and discovering new market sales techniques!

Punch List: 23 Digital Marketing Tools & Trends for 2023
Speakers: Julie Jarnagin, Mindy Lepp, and Anya Chrisanthon
Wednesday, February 1 | 8:30 - 9:30 AM
LVCC - Spotlight Room - W326

In this fast-moving presentation, discover 23 of the most innovative, actionable digital marketing tools and trends for builders and remodelers in 2023. See examples of the very best in website, social media, photo galleries, videos, blog posts, email marketing, SEO, podcasts, and more; and get acquainted with emerging new digital trends such as the metaverse, Web 3.0, and NFTs. Learn how leading companies are using each of these digital tools, determine which are “must-haves” versus hype, and get tips for applying them in your marketing strategy to drive more traffic, leads, and ultimately, sales in the coming year.

Speakers: Kevin Oakley & Tom Nelson
Thursday, February 2 | 1:00 - 2:00 PM 
LVCC - W316

With the industry emphasis on digital transformation, coupled with the unprecedented market conditions of the past two years, many builders are unsure how to appropriately establish a digital sales and marketing budget. Bolstered by detailed visual data, real-world examples and an interactive calculation tool, this session will present and demonstrate a clear, step-by-step formula to quickly calculate an optimal budget that encompasses lead generation tactics, paid and earned media and brand awareness outreach needed to reach your sales goals. Learn how to right-size a budget for each individual community and how to monitor and refine to account for changes in market conditions, consumer demands and shifts in advertising performance.

Speakers:   Kevin Oakley, Managing Partner, Do You Convert Jad Buckman, Business Development Director, Epcon Franchising (Moderator) Rob Krohn, VP Marketing, Epcon Franchising | Kyle Kelly, President of Kelly Construction, Epcon Franchise Builder 
Tuesday, January 31 | 3:00 - 3:30 PM 
Custom Builder Central | W210 in the West Hall

Many home builders are experiencing fear, uncertainty, and doubt right now as economic conditions, supply chain challenges, and production issues are impacting their businesses. But the truth is, changing market conditions provide opportunities. As the market is shifting, marketing and selling is once again at the forefront for achieving a growing—and profitable—custom home building business. While many traditionally follow a build first, sell second strategy, there are opportunities to improve your business following a pre-sale strategy instead. This panel of industry experts will give you tips on how to implement a pre-sales strategy, how pre-sales can improve your business in any market cycle, and how to take advantage of the opportunities present today. Presented by Epcon.

Improve Online Sales Conversion Rates In 30 Minutes
Speakers: Kevin Oakley 
Wednesday, Feb 1| 9:45 - 10:15 AM 
LVCC - 20 Clubs Lounge - North 218

Kevin will share five tactics to help you get more out of your online sales program. Understand the true value of every lead, how to engage them effectively, and set up your onsite sales teams for successful appointments. In addition, Kevin will share the best practices for utilizing digital marketing to drive sales-ready leads. You’ll understand how to maximize your online sales program and create a more effective customer experience.

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