Speakers: Jen Barkan, Myers Barnes, Quint Lears, Jason Forrest, & Mary Marshall
Wednesday, February 1 | 2:00 - 4:30 PM
LVCC - Spotlight Room - W326
Sometimes, more is better. And that's exactly what you'll get at this year's Rally! Like always, expect game-changing sales insights from the best and brightest in our industry -- but for 2023, we've super-sized things with 30 more minutes of content, video highlights, audience interactivity, and a few fun surprises. Why more? Because the last couple years, while interesting, have been scary. One of the strongest housing booms we’ve seen has now led to a correction, which means big changes for sale pros. Thanks to rising interest rates, affordability concerns, and uncertainty if prices will fall, buyers have lost their confidence it is safe to buy. But you aren’t doomed, it just means the strategy must be adjusted. Join us to learn a different process and message for creating urgency. Get practical and tactical ideas to drive certainty. Leave inspired, but also armed with tangible how-to’s for thinking, acting and speaking differently to today’s buyers and achieving sales success in 2023.
Speakers: Mike Lyon and Jeff Shore
Tuesday, January 31 | 4:00 - 5:00 PM
LVCC - W31
2023 presents builders with a new and much more challenging era of home buying, but many are still clinging to programs and strategies introduced in a high-demand selling environment. The customer has radically revamped their expectations and front-line sales teams must adjust with them, determining ineffective methodologies to scuttle, successful ones to keep, and new practices to embrace for engaging prospects from their first online connection through the sale. The hot market lulled us to sleep -- let this session be your wake-up call for returning to first principles and discovering new market sales techniques!
Speakers: Julie Jarnagin, Mindy Lepp, and Anya Chrisanthon
Wednesday, February 1 | 8:30 - 9:30 AM
LVCC - Spotlight Room - W326
In this fast-moving presentation, discover 23 of the most innovative, actionable digital marketing tools and trends for builders and remodelers in 2023. See examples of the very best in website, social media, photo galleries, videos, blog posts, email marketing, SEO, podcasts, and more; and get acquainted with emerging new digital trends such as the metaverse, Web 3.0, and NFTs. Learn how leading companies are using each of these digital tools, determine which are “must-haves” versus hype, and get tips for applying them in your marketing strategy to drive more traffic, leads, and ultimately, sales in the coming year.
Speakers: Kevin Oakley & Tom Nelson
Thursday, February 2 | 1:00 - 2:00 PM
LVCC - W316
With the industry emphasis on digital transformation, coupled with the unprecedented market conditions of the past two years, many builders are unsure how to appropriately establish a digital sales and marketing budget. Bolstered by detailed visual data, real-world examples and an interactive calculation tool, this session will present and demonstrate a clear, step-by-step formula to quickly calculate an optimal budget that encompasses lead generation tactics, paid and earned media and brand awareness outreach needed to reach your sales goals. Learn how to right-size a budget for each individual community and how to monitor and refine to account for changes in market conditions, consumer demands and shifts in advertising performance.