Ep 462: The Shortcuts That Aren’t

Ep 462: The Shortcuts That Aren’t

Oct 22, 2026 | By Market Proof Marketing Podcast

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Kevin and Julie discuss why email marketing is still one of the hardest-working channels in your toolkit, how Summit attendees are putting what they’ve learned to real-world use, and why context still matters more than content, no matter how good AI gets.

They also talk about Google’s interesting new tactic of “poisoning” search results, the slow boil of Google Ads taking back advertiser control, and Meta’s new AI agent that wants to know everything (maybe too much?) about you.


Announcements:

  • ResiDay 2026 – November 6, 2026 – New York City – Hosted by Lance Lambert and ResiClub, Kevin’s final speaking event of the year.
  • Market Proof Marketing Academy – Virtual Event – February 23-25, 2027 – Over 200 digital marketers have already taken the course. Join the interest list and go deeper on the digital topics there’s never enough time for at Summit.


Story Time:

  • Julie: The hidden trap of email marketing
  • Kevin: Context is more important than content


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