In this solo episode, Kevin takes listeners inside two of the Online Sales and Marketing Summit’s keynotes. He first breaks down Britney Muller's presentation, where she challenged builders to rethink how they're actually using AI day-to-day, and where most are getting it wrong.
Kevin then dives into Rand Fishkin's presentation, where Rand made the case that the traditional funnel marketers have relied on for the past 25 years is officially dead, and the path forward looks very different. Kevin adds important nuance for the homebuilding industry, gently pushes back on a few points, and reframes what marketers should actually be optimizing for in a zero-click world.
