Britney Muller, founder of Orange Labs and former senior SEO scientist at Moz, joins Kevin for a wide-ranging conversation on AI literacy, debunking the idea of LLMs as all-knowing oracles, calling out "complexity as competence" among self-styled AI experts, and explaining why foundational SEO and brand mentions matter more than ever in an evolving AI-supported search landscape.
AI literacy over better prompting: Many assume better prompting alone can fix AI's blind spots, but the deeper issue is a lack of AI literacy. Understanding how these systems are trained and retrieve information, without needing deep technical expertise, builds a stronger mental model of what AI is and isn't qualified to help with.
"Complexity as competence" is a red flag: Britney coins this term for self-proclaimed AI experts who use technical jargon to project authority on AI search, even though no one has actually reverse-engineered how AI search ranking works, and warns how this can mislead stakeholders.
Bias is structural: Because the internet overrepresents Western, high-frequency content, AI models magnify existing societal biases (illustrated by the Starbucks South Korea campaign controversy).
What questions do you have for Britney when she joins us at the Summit in Austin?
https://www.linkedin.com/in/britneymuller/
https://www.niwrc.org/mmiwr-awareness
