Jackie, Julie, and Caroline talk about how the smartest marketing often comes from slowing down long enough to notice it, why "defending what we do" is quietly eating up marketers' time, and how the same incentive can flop or fly depending on how you frame the math.
They also cover Google's new AI content labels, the risk of leaning too hard on AI for blog content, and how to communicate to buyers that a brand-new home might actually be the best deal on the market right now.
