This episode dives into smart homebuilder strategy: why “unsexy” homes can still win with the right storytelling, how YouTube and influencers may shape AI-driven search results, what shifting homebuyer age data means for targeting, and why overusing obvious AI writing patterns can quietly hurt engagement.
STORY TIME
Julie - Keeping the leads flowing by addressing concerns strategically, not hanging up red tape
Jackie - The more money you spend on something, the more certainty you crave
Caroline - Presale excitement is back - is it the year of the launch?
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