Ep 425: Builder Experience, Bad Customer Service, and What's In (and Out)

Ep 425: Builder Experience, Bad Customer Service, and What's In (and Out)

Feb 10, 2026 | By Market Proof Marketing Podcast

Listen, Like and Subscribe on Apple or Spotify Podcasts: 






Host Kevin Oakley is joined by Haley Naebig, Director of Sales at NoviHome, who shares her ins and outs for 2026. 

The 2026 Ins and Outs List (Home Builder Edition)

Haley shares her take on what needs to stay and what needs to go in the housing industry this year.

A Customer Experience Horror Story

We get into Haley's real-life experience with the builder of her current home, and it's not pretty. From warranty issues to bizarre customer service interactions, she reveals what not to do if you want referrals and repeat business.

What Actually Counts as "Selling"

Kevin and Haley debate what sales actually means in 2026. The conversation touches on prospecting, follow-up, and why some sales managers are still blaming marketing for problems they could solve themselves.

The Relationship Problem

Why do so many builders actively avoid staying in touch with their homeowners? They explore missed opportunities and how to use consistent, helpful communication that keeps the relationship alive.

What's Coming from Novi

Haley teases some major product releases coming at IBS in Orlando. Plus, she shares what just launched, including co-buyer chat and something called the "Novi Nudge."



Online Sales & Marketing Insights Delivered Straight To Your Inbox

Get Free Insights