Kevin Oakley welcomes Trevor Bacon, Chief Executive Officer of Parcl and Parcl Labs, to examine how real-time real estate data and market-based signals are changing the way housing markets are interpreted.
Drawing on financial-market frameworks applied to residential real estate, Trevor explains why traditional pricing indexes often lag reality and how alternative signals—like sentiment and probability—can offer earlier insight.
The conversation invites builders and housing leaders to think more critically about timing, risk, and how market narratives are formed.
Key Themes
Real-Time Pricing vs. Backward-Looking Housing Data
- Most housing data describes where the market was, not where risk and opportunity are forming next
- If pricing moves faster than reporting, how many decisions are already outdated by the time they’re made?
- Treating housing like a slow-moving asset may be the most dangerous assumption builders still hold
Prediction Markets and the Future of Market Signals
- Markets reveal more truth when people put capital behind beliefs, not opinions
- What would change if builders watched probability and sentiment instead of headlines and forecasts?
- The next competitive advantage may come from understanding expectations, not just transactions
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