Ep 413: The Lure of It All

Ep 413: The Lure of It All

Nov 20, 2025 | By Market Proof Marketing Podcast

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Kevin OakleyJulie Jarnagin, and Jackie Lipinski discuss why great marketing is less about the message and more about the moment. 

From anniversaries to fishing lures to funnel metrics, the takeaway is the same: your audience determines your strategy. The right nuance can change everything.

Special Announcements

Story Time

  • Julie - Who cares about 100 years? And how? And why?
  • Jackie - An apparent a-fish-ionado, Jackie shares how her lure strategy relates to changing bait in digital advertising 
  • Kevin - Funneling more of nothing (good) still gets you nothing

In the News


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