Kevin Oakley, Julie Jarnagin, and Samantha Matlock share examples of phishing scams you should be aware of that scammers are utilizing in an attempt to get access to builders' ad accounts and how you can take steps to prevent your accounts from getting hacked. Our advice: Never click on any links within an email from “Facebook” that says you have an ad “violation” to review, know that Facebook will never notify you via the messenger app that your ads have a “violation” or issue to resolve, and always have 2-factor authentication turned on for every user who accesses any of your business accounts. 

Story Time (01:40)

• Samantha goes experimental with an old-school marketing tactic for a 55+ community and shares the results on how it went.  
• Julie’s seen an uptick in scammers attempting to phish home builders and shares how to prevent getting hacked. 
• Kevin shares his analogy of why some people can riff with different types of music and how it compares to marketing. Plus Kevin will be speaking at the Builder 100 event in May and what takeaways attendees can expect from the panel. 

In the News (23:58)

• International Builder Show - Orlando, FL on Feb 8-10 (buildersshow.com)
• Join Do You Convert at the 2022 International Builders’ Show (doyouconvert.com)
• TEXAS AND FLORIDA LEAD U-HAUL’S TOP GROWTH STATES FOR 2021 (https://www.builderonline.com)
• Stop Fetishizing Old Homes Whatever your aesthetic preferences, new construction is better on nearly every conceivable measure. (amp-theatlantic.com)
• Investors are paying millions for virtual land in the metaverse (https://www.cnbc.com) 

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on relevant marketing topics. We’re here to help you – not to sell you!