Join Do You Convert at the 2022 International Builders’ Show

Join Do You Convert at the 2022 International Builders’ Show

Jan 11, 2022 | By Julie Jarnagin



Do You Convert is honored to attend and speak at the 2022 International Builders’ Show!  Join the Do You Convert team, Mike Lyon, Kevin Oakley, Jen Barkan, and Julie Jarnagin, who will be presenting at IBS on February 8 - 10 in Orlando, Florida. Connect with the team and join us as we share the latest insights and best practices in online sales and marketing for home builders. We can’t wait to see you at the 2022 International Builders’ Show, here’s where you can find us:




Mike Lyon will be presenting:
Managing Your Online Sales Specialists 
Tuesday, February 8th at 1:15 pm in room W312 in Sales Central.

Here’s a look at what he’ll be covering: 
Reviewing a monthly report and having surface meetings won’t spark peak performance. If you want to achieve 50% + online sales contribution you must dive deeper! Understand the five undisputed online sales management techniques for developing award-winning top performers.


Kevin Oakley will be presenting: 
Marketproof Marketing: The Algorithm for Guaranteed Community Sales Success 

Tuesday, February 8th at 11:15 am located in W311-C. 

Builders need to know how to maximize the efficiency of their marketing campaigns and sales results in real-world scenarios and varied market conditions. This advanced session will reveal a reliable and unbiased tool to help you determine how to make any community more successful. The Marketproof Marketing algorithm pinpoints opportunities for improvements in the sales and marketing funnel that prevents wasted money, time, and energy. Should you spend more money on ads, or adjust the product offering first? Are social media ads the way to go, or do you need to focus on search engine marketing? Learn how to apply the algorithm to your communities to get the right answer every time -- in any market.

Kevin will also be on a panel discussion:
The Power of Dynamic Thinking: Embracing Change as the New Normal
with Alan Trellis, Jane Meagher, and Matt Moritz
Monday, February 7th at 9:00 am Located at: OCCC - W304-A

Everything around us is changing and so our thinking must also change. Yesterday’s perfect solutions may be imperfect today and even more so tomorrow. In this Master Workshop, a powerhouse panel of industry experts will explore the concept of dynamic thinking and how you can create a culture of change across your organization that constantly allows for improved operations, competitiveness, and profitability. From design through delivery, you'll explore and rethink all aspects of your business including: data-driven strategies vs. intuition-guided, the role of artificial intelligence, protecting margins during periods of inflation, product mix, model homes, and design centers, determining the right inventory, floor plans, and features and more.



Jen Barkan will be presenting:
Striking a Balance: Lead Quality Over Quantity 
Wednesday, February 9th at 10:30 am in Sales Central located in W312. 

There was no shortage of leads (or buyers for that matter) in 2020 and 2021, and drinking from a firehose is not fun or efficient. Our jobs as marketers would be easy if we could simply deliver quality and consistent leads throughout the year, right? Does the perfect mix exist? What is working (and not working) to get the right balance and right leads to maximize marketing efforts? What marketing tactics should you use to help your online sales team, not overwhelm them? Discuss what new home shoppers expect to see on a website, what triggers registration, lead flow consistency, and does size matter: small versus large builders.



Julie Jarnagin will be presenting a Tech Bytes session titled:
10 Digital Tools to Create Better Content Faster 
Tuesday, February 8th at 4:15 pm located in W230.

Creating strong marketing content has become more important than ever. Whether your goal is to produce more content in-house or create content with greater efficiency, virtual tools can simplify the process and give you a professionally finished product. This Tech Byte will discuss different types of content, from photos and video to blogs, podcasts, and social; compare using third-party vendors versus in-house content creation; and walk through 10 of the best technology tools available today, including Luminar, Box Brownie, Canva, BeeFree.io, Zencaster and more. With real-world case studies and before and after examples shared, you’ll get actionable items you can implement immediately – without a huge budget, large team or expensive equipment.


If you’re attending the show this year, be sure to stop by and see us. We’re looking forward to seeing you! 



Speaking Organized by Dates and Times

Monday, February 7th
     9:00 am located at W304-A

Tuesday, February 8th
     11:15 amlocated in W311-C

     1:15 pm in room W312 in Sales Central

     4:15 pm located in W230 


Wednesday, February 9th
     10:30 am in Sales Central located in W312

Julie Jarnagin
Marketing Strategist

Julie Jarnagin

Meet Julie

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