Kevin Oakley, Andrew Peek, Jackie Lipinski discuss what’s on the minds of builders going into 2022, how accurate content hubs need to be for your home builder website, and they share their thoughts behind removing crime stats from real estate websites.

Story Time (8:20)

• Jackie discusses content hubs for 2022 and how builders shouldn’t be afraid to use them for sharing “inspiration” 
• Andrew has an error when recording an interview for his visual content series and he reviews why life happens and you just need to roll with things not being perfect.
• Kevin shares his latest house update and provides feedback around builders and content hubs and just how accurate should they be. 
  

In the News (22:36)

• Instagram’s Adam Mosseri Explains How the New Chronological Feed May Be Like (https://www.techtimes.com)
• Instagram to introduce parental control features next year (https://www.theverge.com)
• Opendoor vs. Zillow: A Tale of Two Pricing Models (https://www.mikedp.com)
• Neighborhood Crime Data Doesn’t Belong on Real Estate Sites (https://www.redfin.com)
• Online Sales Academy coming Spring of 2022 (https://onlinesales.doyouconvert.com/sales-academy/)

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on relevant marketing topics. We’re here to help you – not to sell you!