Kevin Oakley, Andrew Peek, Jackie Lipinski, and Sarah Simmerman are pleased to announce you are now listening to an award-winning podcast! The Market Proof Marketing podcast won Silver, and competes for Gold, for Best Professional Development Series from The Nationals, NAHB’s most prestigious award competition in new-home sales and marketing! Plus the team discusses the latest Market Proof Marketing Academy, the psychology of low expectations, the Q3 Online Sales Benchmarks for home builders, Ivy Zelman, and real estate in the metaverse.

Story Time (0:43)

• Sarah discusses the latest successful Market Proof Marketing Academy.
• Jackie analyzes how the lack of marketing and branding impacted the psychology behind a cabin rental.
• Andrew also breaks down his restaurant experience and how low expectations can equal a better overall experience.
• Kevin Oakley gives a house update, why website traffic dropped for builders in November (spoiler: Thanksgiving), and the exciting news of a builder who is spearheading the uberization of sales.

In the News (22:48)

• Kevin Oakley interviews Ivy Zelman soon, get registered to be notified when it's live! (https://marketing.doyouconvert.com/market-proof-marketing-ivy-zelman/)
• Online Sales Benchmarks: A Detailed Look Inside Q3 of 2021 (https://www.doyouconvert.com/blog/online-sales-benchmarks-a-detailed-look-inside-q3-of-2021/)
• Boom, bust, or boring? Where the housing market is going in 2022 as told by 7 forecast models (https://fortune.com/2021/11/29/housing-market-real-estate-predictions-2022-forecast/)
• Ivy Zelman, Demographics, and Housing (https://notoriousrob.com/2021/11/ivy-zelman-demographics-and-housing/)
• Investors Snap Up Metaverse Real Estate in a Virtual Land Boom (https://www.nytimes.com/2021/11/30/business/metaverse-real-estate.html)
• Google November 2021 core update is finished rolling out (https://searchengineland.com/google-november-2021-core-update-is-finished-rolling-out-376586)

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on relevant marketing topics. We’re here to help you – not to sell you!