Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss content calendars for homebuilders and why there isn’t a one-size-fits-all solution. Kevin also recounts his latest secret shop of a home builder who recently fired their entire online sales team and replaced them with chatbots, it was predictably terrible.
Story Time (4:05)
- Jackie shares why she’s proud of the marketers lately who are utilizing this unique time to go full steam ahead on creative content solutions.
- Andrew discusses why a content calendar template isn’t a one size fits all item for builders and how sometimes small posts can lead to more content ideas.
- Kevin’s new home appliances that were ordered in November of 2020 will finally arrive by August of 2021! He also shares the data behind the responsiveness of leads and how to use it as a key indicator of when marketing spend can and should ramp back up. And Kevin elaborates on his recent secret shop of a builder that fired all of their OSCs… it was predictably terrible.
In the News (28:20)
- 2021 Online Sales Benchmarks: New Year, New Metrics, Solid Results (doyouconvert.com)
- The Reality of Managing Leads in 2021 (probuilder.com)
- Are my ads working? Understanding lead attribution for homebuilders in google analytics (doyouconvert.com)
- 3 reasons why the housing shortage will last for years, Goldman Sachs says (businessinsider.com)
- Facebook and Instagram will now allow users to hide ‘Like’ counts on posts (techcrunch.com)
Question of the Week (45:22)
- Do you have the worst home builder marketing office of them all? Post your questionable office photo in the Market Proof Marketing Facebook group and we’ll help set you and your office up for marketing success.
Questions? Comments? Email firstname.lastname@example.org or call 404-369-2595 and we’ll address them on the next episode.
More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.
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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
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