Andrew Peek, Jackie Lipinski, and Julie Jarnagin discuss their most recent digital marketing priorities recommendations blog created specifically for New Home Marketers. And they break down the “why” of each recommendation. They also discuss the vague news reports of the housing industry coming out recently and talk about Google cracking down on policy-violating ads.

Story Time (1:30)

• Jackie Lipinski talks about how a simple small leak has led to 4 days without a sink and how life would be easier with a warranty person. 
• Julie Jarnagin discusses how a casual check-out conversation with a shopping sales rep created buyer regret where none existed before. 
• Andrew Peek discussed his new camera purchase and how he fell into a content black hole of time and energy just like in…..Home shopping. And how creating extremely specific content pieces are the best ways to educate any buyer.

In the News (13.25)

• Digital Priorities for New Home Builder Marketers (DYC Article)
• Homebuyers canceling contracts as costs soar(Fox News)
• Housing the best performing sector of the economy as fears mount over downturn (Fox News)
• Can You Believe We’re Talking About In-Person Events (SearchEngineLand)
• Google blocked 3.1 billion ads that violated their policies last year (SearchEngineLand)
• Do You Convert Summit 2021! August 19th & 20, 2021 in Dallas, Texas!

Question of the Week 

• As you are able to reduce advertising spend due to #bestmarketever – and if so where are you reinvesting those resources?
  • Submit your feedback here – we’d love to hear from you!

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 141: Digital Priorities for Marketers appeared first on Online Sales and Marketing for Home Builders - DYC.