Where We’ve Been and Where We’re Going

Mike Lyon and Jen Barkan take to DYC Live to discuss the major opportunities online sales saw in 2020, what we learned this year, and what to expect moving forward in 2021.

Topics discussed:

• 2020 Victory Lap – historical online sales contribution to total sales!
• Skills Assessment – as we come out of survival mode, which skills we need to introduce back into our daily processes
• Thinking Into Next Year – consider process, build times, staffing, lead generation and management
• Conversions – what do we measure now?