Don’t let prospective buyers fade away without a fight. Check out the latest article over at Builder Online.

A large majority of a builder’s leads convert to sales within 45 days, but some prospective buyers don’t make a decision in that time frame. Is there sufficient value in continuing to work these leads?

I talk with BUILDER and explore the process of handling aged leads–prospects that have seemed to fade away—to develop an effective, long-term follow-up strategy.

Thanks as always to Jennifer Goodman!