No one wants to have a crisis on their hands. These intense moments are things to avoid and work to prevent, right?

The bitter truth is that a crisis doesn’t come out of nowhere. It can take weeks, or often months or years, to build up to a crisis. Months of thinking “we hit our sales plan” or “traffic is at an all time high”. Perhaps years of hitting the auto-pilot button, or ignoring the signs of the landscape shifting.

When the crisis comes those accountable will be surprised and shocked – on the outside. Often on the inside is an acknowledgement that somehow (usually through inaction) this has been gaining speed for a long time.

Don’t accept or use an excuse when a crisis hits – accept the appropriate amount of responsibility and get to work preventing the next one.

This amazing resource has been downloaded over 3,000 times by real estate professionals all over the world.