Not all leads are created equal, so you need to create separate follow up processes for different kinds of leads. Don’t confuse a lack of response for the prospect not being interested. You may simply not be maximizing your follow up effectiveness. Watch the video below for examples of exactly what I mean.

Take some time today or later this week to create a deeper approach to how you respond to each major type of lead. Don’t try to create artificial intelligence, but take action on what makes the most sense. I know you’ll be pleasantly surprised by the results you’ll see.

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