It is important that every builder with a website engages in search engine optimization (SEO) in order to increase their organic or natural search results. Why you ask…couple of quick facts!

    Oraganic Search Results from SEO in top placements will drive 250% more traffic than PPC (Pay-Per-Click)
    Browsers who make it to your site from organic search results convert at a 30% higher rate

This visual heatmap to shows browsers are mostly looking and clicking on the first few organic search engine results:

SEO Heatmap

You may be gun shy because you don’t know all the ins and outs of SEO – it is convoluted and full of Black Hat, Grey Hat and White Hat SEO practices. I feel the same way! In fact – I can’t spend my time learning the ins and outs and keeping up with all the changes. I recommend hiring a reputable SEO firm to help you. The ROI will be well worth it.

However, that doesn’t mean you need to be in the dark. Read up on search engine optimization. Learn the basics so you can have an intelligent conversation and differentiate legit companies from bogus ones who charge too much for not enough. For a great read – visit SEOMoz and view this article on the basics of SEO