In Kevin’s latest article for Professional Builder Magazine, he explains why trying to outsmart algorithms is a fool’s game and producing great content is what matters most.

  • Stop Hacking, Start Creating – Your New Mantra
  • How Content Saved His Career
  • Avoiding Common Errors and How To Fix Them

Kevin shares “When the latest updates happened to the Facebook algorithm occurred, the reaction from marketers was swift—panic. The effect on good advertisers on Facebook has turned out to be small. But what we can learn is this: The way many of us continue to market our homes and communities is wrong.”

You can read the full article by clicking the image below:

Professional Builder Magazine - April 2018

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