In Kevin’s latest article for Professional Builder Magazine, he explains key steps to fixing an under-performing community.

• Analyze the funnel
• Analyze your lead data in your CRM
• Verify online leads are setting appointments at the correct ratio
• Dig deeper into the sales data to see why onsite appointments are not converting

Kevin shares “Once you identify a weak point in the funnel, you’re ready to test potential solutions. Try this for two to four weeks, then pause to analyze the entire funnel again. Then identify your new roadblock and test again. Here are the most common solutions for each section.”

You can read the full article by clicking the image below: