Does your #homebuilder use lead scoring (not ratings, but scores based on tracked customer actions)? 🤔
Is it because you've admitted that you can't deliver great service to every lead? That's bad. Really bad. ❌
Is it so that you can deliver extraordinary personalization and human interaction? Then it might be a good thing (but still can lead you down the wrong path) ✅
Telling your prospects to "take a number" is never a good place to start in our industry, but it is especially true when the market shifts. It's a nuanced subject, so Kevin Oakley wrote several hundred words on the topic in his latest article for Builder Magazine. 📖
View the article in its entirety here on BuilderOnline.com.