Sharpening Your Skills: 35+ Sales and Marketing Professional Development Tools

Sharpening Your Skills: 35+ Sales and Marketing Professional Development Tools

Feb 22, 2023 | By Jessie Suggs

Looking for some great professional development books, audiobooks, and podcasts to make 2023 your most successful year yet? Sales & Marketing Executives International found that people who read at least seven business books per year earn 2.3 times more than people who read one book a year! 

The Do You Convert team and the great sales and marketing minds in DYC: All Access put together a list of favorites. Whether you’re starting a new habit or continuing your love of learning, here are some great books and podcasts to get you started. 

The Power of Habit by Charles Duhigg
Compound Effect by Darren Hardy 
High Performance Habits by Brendon Burchard 
They Ask, You Answer by Marcus Sheridan 
The Ideal Team Player: A Leadership Fable about the Three Essential Virtues by Patrick Lencioni
Radical Candor by Kim Scott 
The Four Tendencies by Gretchen Rubin 
Browsers to Buyers by Mike Lyon
Presale Without Fail by Kevin Oakley 
Tough(er) Market by Jeff Shore
Never Split the Difference: Negotiating as If Your Life Depends on it by Chris Voss and Tahl Razz
The Sales Acceleration Formula by Mark Roberge

Branding / Marketing
Building a Story Brand by Donald Miller 
Everybody Writes by Ann Handley
The 22 Immutable Laws of Branding by Al & Laura Ries
Crossing the Chasm by Geoffrey Moore
The Brand Gap by Marty Neumeier
Obviously Awesome by April Dunford
X: The Experience When Business Meets Design

Market Proof Marketing Podcast 
Mel Robbins Podcast
It’s A Good Life with Brian Buffini 

Extreme Ownership by Jocko Willink and Leif Babin 
Atomic Habits by James Clear 

Buying Psychology
Predictably Irrational by Dan Ariely
Influence: The Psychology of Persuasion by Robert Cialdini
Thinking Fast & Slow by Daniel Kahneman

Leadership / Lean Operations
Start with Why by Simon Sinek
Epic Change: How to Lead Change in the Global Age by Timothy Clark
The Lean Startup by Eric Ries
The Toyota Way by Jeffrey Liker
Great by Choice by Jim Collins

Customer Service / Culture Building
Be Our Guest: Perfecting the Art of Customer Service by the Disney Institute
What’s the Secret? To Providing a World Class Customer Experience By John DiJulius
Delivering Happiness by Tony Hsieh
What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint by Nicholas Webb

Jessie Suggs
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