I had the opportunity to talk with Haley Naebig from Level Homes on Online People Talking (OPT). Haley has been an online sales professional for three years, and last year she won the Market Proof Award for email video superstar.
On OPT, we discussed some of her favorite tips, tricks, and tools for creating great online sales videos.
• Use simple but effective tools.
Haley doesn't use fancy cameras, equipment, or software. Instead, she keeps it simple with tools that are easy to use.
- An up-to-date iPhone set to the highest resolution video settings and with a pop socket.
- BombBomb for video emails on day three of her follow-up process and to long-term prospects.
- The Big App on her smartphone for displaying the customer’s name for more personalization on video emails.
- iMovie or another free editing platform for quick edits or added text.
• Create a professional background.
Whether you’re working from home or in the office, it’s important to make a great impression with your video. You can go big and have an awesome custom-built accent wall like Haley, or you can simply have good lighting and a professional location.
• Keep it short and sweet.
Videos don’t have to be a big production. A personalized BombBomb video to a new lead can be as simple as a 20 to 30-second message introducing yourself and letting them know how you can help.
• Personalize it.
Now that you have more time on your hands than you did at the height of the crazy market, it’s time to make your follow-up emails more personalized. Add their name and community of interest into the video and avoid automating and using the same video, especially for leads from your highest quality sources.
• Use the same video in multiple ways.
When you’re out on site, get into the habit of making videos to use in more than one way. A quick video can be a social post. Then, it can be repurposed by sending it to a targeted list from your CRM such as a VIP list. Or used as long-term follow-up. Creating a library of video content to choose from will give you a lot of options and help you communicate with your customers.
• Get comfortable in front of the camera.
It can be intimidating for some online sales professionals to record and send videos, but the more you do it, the more you’ll get comfortable with it. If you’re nervous, take Haley’s advice. Try recording it alone or with a trusted teammate. Don’t watch it if it keeps you from sending it or makes you re-record it over and over. A sent video that is authentic is better than a perfect video that took multiple takes.
Video is a great tool to connect with your customers. These tools and tricks can make it easier to make great videos. Most importantly, be yourself and remember that it gets easier the more you do it.
Watch all of the Online People Talking episodes here!