In Kevin’s latest article for Professional Builder Magazine, he shares how to generate buzz, momentum, and sales activity when launching new communities. With the fully revised and expanded print edition of Presale Without Fail available this summer, Kevin shares the high-level insights he’s learned from managing this process for builders of all shapes and sizes.

• Lack of organization, lack of interest, and lack of a process are the three main causes of failure
• The foolproof process to follow
• Common misconceptions and errors when trying to apply the process

Kevin shares “Momentum is crucial to any successful community: Activity breeds activity. When prospects see streets buzzing with contractors and roof lines popping up, it makes them feel more certain about buying a home from you. But the challenge with a brand-new community is that you won’t have this advantage…”

You can read the full article by clicking the image below: