As the market continues to change, so do strategies, tactics, and benchmarks. That’s what makes this industry and job so unique (and fun)! OSCs know that playing the long game with customers is what sets them apart. Online Sales is a contact sport. We need to communicate using a variety of communication to connect with a customer when the time is right for THEM.
In today’s fast-paced and competitive environment, success often hinges on the unique combination of skills and traits possessed by professionals in our field. While technical expertise and product knowledge are crucial, certain personal qualities can set an online sales specialist apart from the rest. We see online sales specialists prosper in ANY market when they have specific innate behaviors and traits.
Let’s talk about a few of these characteristics that one should possess to excel in their role.
- Self Awareness & Personal Accountability
- Self Motivation
- High Standards & Pride in Their Work
- Goal Driven Mindset
- Flexibility & Adaptability
- Thick Skin
Self-Awareness and Personal Accountability: This requires having a deep understanding of their strengths, weaknesses, and areas for improvement. By recognizing their own limitations, they can take responsibility for their outcomes. They hold themselves accountable for their performance, setting high standards for themselves and taking ownership of their work.
Self Motivation: This job often requires individuals to work independently and proactively. A self-motivated person possesses the internal drive and determination to consistently meet and exceed their target. They are not reliant on external motivation but rather have a strong intrinsic desire to succeed. Their enthusiasm and self-discipline allow them to persist through challenges and maintain a high level of productivity (even on tasks that set their future self up for success like VIP lead management, long-term prospecting, etc.).
Coachability: Even the most experienced OSCs understand the importance of continuous learning and improvement. They are open to feedback, suggestions, and new ideas. These individuals are receptive to guidance from mentors, managers, or colleagues and actively seek opportunities to enhance their skills and knowledge. Their willingness to grow contributes to their long-term success.
High Standards and Pride in their Work: A top-performing online sales specialist consistently sets high standards for themselves. They have a strong work ethic and take pride in delivering exceptional results. By striving for excellence, they not only meet their customers' expectations but also surpass them. Their commitment to quality sets them apart and builds trust with clients.
Goal-Driven Mindset: Successful sales specialists set clear, measurable goals and work tirelessly to achieve them. They possess a strong sense of purpose and focus on the outcomes they want to accomplish. These individuals constantly challenge themselves, setting ambitious targets and developing strategies to reach them. Their goal-driven mindset keeps them motivated and enables them to make progress, even in the face of obstacles.
Flexibility and Adaptability: In the dynamic world of online sales, adaptability is crucial. Effective members can quickly change strategies and adapt their approaches based on market trends, customer preferences, or internal shifts. They are open to exploring new tactics, embracing innovation, and adjusting their sales structure on a dime. This flexibility allows them to stay ahead of the curve and respond effectively to changing circumstances
Thick Skin and Resilience: Rejection is an inherent part of sales, and a successful online sales specialist understands this. They develop a thick skin, understanding that hearing "no" is a normal part of the process. Instead of being discouraged, they see rejection as an opportunity to learn, grow, and refine their approach. They remain persistent, resilient, and undeterred in the pursuit of their sales goals.
Overall, being an effective online sales specialist requires a unique blend of personal traits and professional skills. While technical expertise is essential, the traits outlined are what differentiate exceptional sales specialists from the rest. By cultivating these qualities, individuals can enhance their performance, drive success, and excel in the ever-evolving world of online sales.