Did you know that two-thirds of home builders don’t follow up with online leads via phone, even when invited to do so?

In Mike Lyon‘s latest article for Professional Builder Magazine, he lays out exactly how to outperform your competition when it comes to online lead follow-up, including how to boost your response rates by as much as 30 percent. And yes, the phone is involved.

Here are some of Mike’s quick tips from the article:

• Pick up the phone and call your prospects. No one else is.
• Follow up with a combination of phone calls and personal emails at least seven times during the first 30 days, then at least once a month after that.
• Marketing emails or e-newsletters are OK to keep buyers informed, but they’re not effective prospecting tools.
• Fix that attitude! People are afraid to be pushy or to bother people, but remember that you’re not selling, you’re trying to help someone with a life decision.
• Keep personal emails bite-size; think: five short sentences.
• If prospects aren’t interested, find out why.
• Always set up the next step, even if it’s not purchasing.

You can read the full article by clicking the image below: