Get Your Brand Consistency Index Score

Jan 24, 2026 | By Karla Tuten

Calling all homebuilders - specifically marketers.

I’m conducting a homebuilder-specific survey* on brand consistency, and it takes less than 90 seconds to complete. You'll spend more time doom-scrolling or deciding what to order for dinner.

What’s in it for you?

Here’s the upside:

You’ll get your own Brand Consistency Index Score
You’ll be entered to win $250
You’ll have done a good deed for the future of builder branding

Here’s the downside if you skip it:

Zero chance at $250 (RIP your Cracker Barrel budget)
No access to the research insights later
No idea if your brand is as consistent as you think it is

The industry could use a clearer picture of where brands stand. If you work for a homebuilder, I’d genuinely value your perspective.

Check it out: https://ox8cgjzxy9w.typeform.com/to/JfTAnHmj

PS - Consistency isn't the one thing that makes a strong brand. However, it's one of the more easily controlled and tangible.

*This study represents the first independent brand consistency research initiative developed specifically for the home building industry, designed to measure dimensions of brand consistency that have not previously been formally quantified within this sector.

Findings are based on self-reported data submitted by participating builders and reflect respondent perceptions, experiences, and organizational practices at the time of participation. While perception-based, the data enables measurable pattern analysis across leadership alignment, messaging clarity, cross-functional execution, and buyer experience consistency.

The Brand Consistency Index Score™ and related findings are derived from proprietary scoring methodology developed by Do You Convert and are intended to establish a standardized industry benchmark for evaluating brand consistency performance in home building.

Results should be interpreted as directional performance indicators rather than audited operational or financial outcomes.