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Kevin is joined by
Julie to debate which AI tool will own the consumer mindshare race, why following an incentive through the buyer's journey matters more than the promotion itself, and the question every marketer should be asking their leaders this week.
They also dig into a fresh wave of zero-click search data, what the ProBuilder Top 200 reveals about where builders are betting their innovation dollars, and why "we need more awareness" might be the wrong instinct when buyers are already worried about missing your listings.
Story Time
- Julie: Follow the incentive the whole way
- Kevin: What’s keeping your leadership up at night?
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