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You can't wave a magic wand and get more leads in today's market. What you CAN do is make sure not a single one gets left behind, and Jen and Melissa lay out a high-impact way to do that with video! Learn the seven moments where it works best, and the tips that keep it from backfiring or getting stale.
Housekeeping
TITO Shoutout
- Erin and Aeryn at Tim O'Brien Homes! Melissa found a 100% personal video email one of them sent to a two-year-old lead, recapping his exact situation and timeline now that a new phase released.
Key Takeaways
- Why OSCs Avoid It: "I don't like how I look or sound." "Nobody watches these anyway." Melissa gets honest about her own resistance and what finally got her past it.
- Video Is Still an Opportunity: When we shopped the top builders last year, more of them were sending video. Out of all of it, only ONE was actually personal. Ten years in to us recommended everyone do this - it is still wide open.
- Authentic Over Perfect: One take. Don't watch it, wince, and re-record. You'll find a hundred things to fix and only send one video all day!
Skills Check
Go send three videos this week. One to a prospect, using the notes in your CRM so it's genuinely personal to them. One to a realtor partner, remembering that a B2B message sounds different than a B2C one! Finally, (and something that is most forgotten) send one internally to a salesperson who did a great job on a handoff or is staying on top of their CRM. You are in a front-facing role. Get out from behind the screen!
