, a builder and developer in Michigan, won the 2022 Market Proof award for the most innovative website feature. The feature, Eastbrook University
, is a collection of educational resources that assists customers in their home-buying journey.
According to Sarah Titus,
the Marketing Manager at Eastbrook Homes, the concept of Eastbrook University has been in the works for eight years and started as a collection of white papers. Over time, the company has added videos and other content to the website, with a focus on providing an educational experience for customers.
The website's new design, launched in February, includes a blog that releases new content regularly, focused on lifestyle and homeowner features. However, the Eastbrook University section of the website is dedicated to educating customers about the home buying process, with content that covers various stages of the funnel, including ways to reduce debt, save for a down payment, and more.
Eastbrook Homes has also recently released an interactive homeownership guide and a home-building guide, exclusively for customers who are enrolled in Eastbrook University. The company is also planning to make additional exclusive content for the program in the future, such as interactive webinars and other resources.
The website offers a wide range of educational resources that can be used by anyone, regardless of whether they choose to build a custom home with Eastbrook Homes or not. The company's focus on customer education provides their homebuyers with a great experience throughout the process.