Like many builders, Creative Homes has been building more inventory homes this year, which means the page has expanded, and they continue to improve upon it. Their goal with the page is to meet the customer where they’re at and to make updates that fit the current market. Content is an integral part of the page with under-construction and professional photos, video tours, and anything the customer is looking for when searching for a home.
Customers spend a lot of time on the inventory page and on individual home pages. They’ve provided multiple forms and calls-to-action so that home shoppers can easily take the next step - whether that is scheduling a tour, making an offer, or asking a question.
Jenna recommends thoroughly testing any updates made to your website to make sure everything is working properly. She also encourages good communication with the OSC so that they’re getting the information they need on the back end about where the lead is coming from, allowing them to do the best follow-up possible.
Jenna and Creative Homes are continuing to innovate and evolve with this ever-changing market, and that’s evident when you explore their user-friendly and high-converting website.