When Pahlisch Homes rebranded in early 2021, they envisioned creating an accompanying video to remind customers who the company is and who they strive to be in the future. The video represents the company's mission to create community and provide a place to call home for every walk of life, no matter what stage of life a person is in. The company's use of the word "community" is defined in many ways, such as the feeling of togetherness that is created when people come together, enhancing the cities and regions they build in, and the neighborhood they physically create.
Torri’s vision for the video included using actors who were everyday people so that the audience could see themselves in the video and connect with it. Additionally, the goal was to pay homage to the fact that the company is dedicated to enhancing people's lifestyles.
Pahlisch Homes' rebranding and accompanying video are a strong representation of their mission to create community and provide a place to call home for everyone. Congratulations to Pahlisch Homes on their award and their dedication to their important mission.