Beacon Homes won the 2021 Market Proof Award
for Best Under Construction Customer Experience. Beacon Homes
builds new homes in the Oklahoma City and Tulsa areas.
is the director of sales, marketing, and design, and she manages the teams for those departments. Beth has a background in design, and she strives to bring the sales, marketing, and design departments closer together.
Beth said that today’s design-savvy customers expect more choice, flexibility, and personalization in their homes. However, many were feeling overwhelmed with the selections process. To help the homebuyer understand how they could put their style into their home, Beacon’s designer, Chelsea, curated eight style packages
that would help simplify the selections process. People could look at the designer collections and find one or two that captured their personal style. Each collection includes options for paint colors, tile, flooring, countertops, faucets, doors, fireplace mantels, and more.
The response to the design collections has been “phenomenal,” and the company has utilized the collections at multiple steps in the homebuyer journey. It has provided engaging marketing content, and it has helped position Beacon Homes as a design-focused builder that cares about customers getting a unique home. At the sales phase, customers have felt more comfortable knowing there will be options they like at the design appointment.
During the design stage, customers start with a narrower pool of options, which results in design meetings taking significantly less time. The designer can have selections from a homebuyers' favorite collections ready to go, so they can see them in person. This isn’t just efficient for the company. It has also led to a better customer experience, reducing decision fatigue and making them more confident in their decisions.
This year, Beth and the team at Beacon Homes plan to take the design collections to the next level with more personalization and functionality for the customer. Beth encourages marketers to think about how they can integrate marketing and design and improve communication during the design process, helping home buyers feel more confident throughout the experience.