#12 - Will AI & Chatbots Replace Online Sales?

#12 - Will AI & Chatbots Replace Online Sales?

Mar 22, 2024 | By Online People Talking Podcast

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Welcome to Online People Talking with Jen Barkan! In this episode, Jen is joined by Jessie Suggs and the two share an inspiring story of an OSC who turned a small connection into a meaningful gesture. They dive straight into the topic of AI and Chatbots, addressing recent fears of it replacing Online Sales positions. Personalization is something AI can never replace and it's a vital part of the Online Sales world, however, it is time to step up and be the valuable employee who harnesses AI to their advantage! To wrap up, Jen and Jessie give their strategies for re-engaging leads from closed communities and tell OSC's to go try out an AI tool and see what works for you!

Word On The Street: Ai & Chatbots: What this means for Online Sales (08:48)

  • A lot of OSC's are asking about AI and Chatbots.
  • It was a huge conversation at the International Builders' Show 
  • Are you a valuable employee or an adequate employee?
  • Utilize AI to help you but know that it can never replace the human connection.
  • Personalizing will "beat the bot"

Topic Of Today: AI Tools Online Sales Can Use (16:16)

  • Make sure that if you use ChatGPT or anything similar to personalize the result it gives you to keep the the human touch.
  • CallRail is widely used and Jen and Jessie LOVE Grammarly 
  • Self-Scheduling isn't aligned with what Online Sales are trying to achieve.

Skills Check! (31:06)

  • Go try one of the AI tools! Look into how it can benefit your day to day.
  • If the word AI scares you: speak to how you can do what AI can do but BETTER.

The next Online Sales Academy is happening April 3rd-4th! Be sure to secure your spot now by registering here

Online People Talking · #12 - Will AI & Chatbots Replace Online Sales?


    Transcript: 

        Jen
        Jessie, It is day two of our plan to run a half marathon. How are you feeling?

        Jessie
        I feel like I got a little trapped. To be honest, I mean, day two and a marty like man.

        Jen
        My legs.

        Jessie
        I don't even know how we got called into it. I mean, Jackie Lipinski was like, Hey.

        Jen
        Yeah, how did this even happen? I don't know. We were on a boat. Next thing I know, you're sending me training plans.

        Jessie
        Okay. To be clear, it was not my idea. I didn't even know there was a half marathon. It was Jackie Lipinski, which I think she has to do it with us because she brought it up and she said, Hey, are you doing the Chicago marathon? And I said, I live in Columbia, South Carolina. I'm not doing the Chicago half marathon.

        Jessie
        And she goes, No, I'm pretty sure it's when we're there for the summit. So we're looking at it up and I'm like, interesting. I'm not doing that by myself. And then.

        Jen
        You.

        Jessie
        Said, I'll do it.

        Jen
        What? I don't honestly quite remember it that way, but I just feel like by the end of the day, I'm going to have compression socks, a knee brace. I don't even know what, but yeah.

        Jessie
        Bring your bring your Advil, your Excedrin, your ice packs, your shin guards.

        Jen
        yeah. All right. Let's move on to other exciting things. Let's get this party started. My name is Jen Barkan, online sales coach at Do You Convert? And welcome to online People Talking. This is the only podcast that is dedicated to enhancing the careers and lives of the new home online sales specialists. We'll talk about real life challenges, stories and solutions just for you.

        Jen
        Okay. This episode, what are we at 12, I think. Jesse my gosh. Jessie Everybody, online sales coach extraordinaire, is with me today. How are you feeling, Jessie?

        Jessie
        just great. I mean, it's Tuesday, and I feel like I've already done a week's worth of work, so I still three more days to get stuff done.

        Jen
        We are busy in online sales land. We are busy and our online sales specialists are busy. Before we kind of get into what we're going to talk about today. We've got a few announcements, so what do we have coming up next month? Jessie?

        Jessie
        Only my favorite thing of the year, of course, after the summit, but it is our online sales academy, our virtual online sales academy on April the third and fourth.

        Jen
        Yes. And who should attend? Well.

        Jessie
        If you're anybody, that's anybody. No, just kidding. If you are an online sales specialist, that's new. If you've never had any training at all or if you've had training and the market has shifted or your confidence is waning, this is for you.

        Jen
        Yes. We like to keep it small. There's a couple of seats left, so if you're interested, definitely check it out. We can put the link in the show notes and we are getting ready to launch. Speaking of the Chicago half Marathon in the end of September, we're getting ready to launch our online sales and Marketing Summit, which is the most favorite time of the year that is happening in October.

        Jen
        And if you want to be one of the cool kids and go, definitely sign up on the VIP list so that you can be the first to purchase tickets when we do launch that, which is coming very soon.

        Jessie
        Yeah, they're marketing the number of people that can come, right? I mean, it's a little smaller hotel.

        Jen
        Little Yes is a beauty boutique hotel. And if you like Chicago, which I certainly do. It's like right in the heart of Chicago, near the been near all the shopping. It's going to be a fun time, I think. You said, Jesse as an attendee. It was one of your favorite. It was like your favorite place, right?

        Jessie
        my gosh. I mean, in regards to the location, you could walk anywhere. You could go shopping, but the food that pizza man, there's nothing. So, yes, aside from all of that, it was my favorite location.

        Jen
        Speaking of food, I want to do a shout out to a brand new online sales specialist. Let's call her Jenny G. She is brand new in the seat. When I hopped on a coaching call with her, I said, Hey, tell me something good. And she said, Well, I'm so excited because I'm talking to this customer, One of one of her first customers, or she's brand new on the phones, Jesse, And she's like, I'm talking to her.

        Jen
        And we end up talking about an out burger, how she loves In-N-Out and I said, Hey, we're opening up one here. And she got the customer got so excited and the station ended up being about in and out. She built the rapport. It was great. And then she said, You know what? She goes, I the in and out is right near the community.

        Jen
        I set the appointment. She goes, So I met my salesperson out there in front of in and out, and we did a handoff video seriously front and front of in and out. They did a handoff video and they're like, Hey, it's it's Jenny G and your salesperson, and we're in front of your favorite place. And now, you know, you can grab a burger while you're out here.

        Jen
        Anyway, I thought it was so cute that she was so excited. And you know, what a huge impact. And then, of course, the coach and me came out and I was like, well, you know, make sure like, you don't have to do this for every customer. That's a lot like going out on site. I mean, going, you know, the the place is it was like 2 minutes from the office.

        Jen
        It was super convenient. And I just stopped there on my way into work and I just thought that was really cool. Think how special you feel if you, you know, email like that.

        Jessie
        Yeah, I really that's like, the epitome of like, we care. We care about you. Our conversation meant something to us. Yeah. Could show you how much we care. Yeah, that's. That's really cool. I have a shout out, too, So this is not quite as much of a story as in and out. But to all the solo online sales specialist who have gone from solo to a team, that journey can be a little bit.

        Jessie
        There's a little bit of friction because you relinquish a little bit of control over all that you have built up in a program and you're trusting somebody else to come in and do the same thing and take care of the customers the same way. And so growing a team can be hard. The benefits certainly outweigh any cons that you might have at the very beginning.

        Jessie
        And so my shout out is to a little somebody named Kelly, who has welcomed this week her first ever teammate. And we see this, you know, we see teams grow, but she's really been great at chiming in to some of the training videos that they've been watching and taking notes on and saying, hey, here's how you apply it to our company.

        Jessie
        Here's how it makes sense for us. And so that's been really cool to watch exactly like that.

        Jen
        my gosh. As a total control freak myself.

        Jessie
        Amen. Like.

        Jen
        You know, thinking about like, you know, somebody is coming in that's an opportunity, though. I love that Kelly is embracing it because that's an opportunity for you to step up as a leader in a mentor like, right, if you're growing your team, it's like, yeah, like, let me teach you. Train the trainer. I love that. And as a side note, Jesse on about you, but I have never had somebody I've never had a solo LSC come back to me afterwards and say they weren't glad they added some the team.

        Jen
        Like at first they might have, you know, had some trepidation about it, but after it happened, they've never come back and said, man, I wish we didn't do that. Right.

        Jessie
        So, I mean, the quality of life that you're given outweighs potentially in every organization's different in like requirements and expectations and all of those things. But when you grow the team, you're able to if the lead count is necessary, you're able to do all of the things that maybe you couldn't do before. And so even if you're getting less leads, your appointment counts and your sales are normally the same or better because you're able to nurture those customers even more.

        Jessie
        So that's my personal experience, having been on a team of two and I came to do Convert was a team of eight. That's a big shift from getting, you know, a quarter of the leads that I was used to, and I thought it was great.

        Jen
        We could do a whole session on how to grow your team. I think we need to put that on the we need to put that on the list. Jesse What are online people talking about right now? The last couple of weeks are actually not Yeah, I guess the last couple of weeks, even this week. And I chat bots on websites, you know, what does this mean for me?

        Jen
        My company is looking into it and then also like self scheduling and, you know, at the Builder show tons of conversation about AI. So what are your thoughts about AI in general right now? And then we'll kind of break down a few things.

        Jessie
        Well, just like you said, I don't know if it's coincidence that it what's the buzz at the International Builder Show? Because that was a big portion, because when they were creating the content, that was the buzz of what was going on. And it's it's never going to be relevant because it's necessary in the right fashion. So I was thinking back to when even I had written a blog post about AI and I know Market Proof Marketing did a podcast back last January talking about AI.

        Jessie
        And so it's not a new thing and it's never been a new thing. I guess at one point it was, But we don't think of AI the same way as like maybe we do now because AI is used in our call tracking systems and our follow up processes in the CRM, but we think of it more as like robots taking over our jobs, which right.

        Jessie
        I you know, my opinion on this and I'm sure it's a reflection of everybody else, but if you make yourself irreplaceable, there's nothing a robot can do that can replace human centered communication. So you do something, I think that sets your self apart. I mean, a computer can respond quickly or a computer can do a lot of things, but I mean, it can't like it can increase efficiency.

        Jessie
        It could do some of those things technically. But when it comes to relationship building and the human touch and understanding the context behind the conversation, it'll never be able to do that. I don't know.

        Jen
        We were just talking about taking videos in front of in and out, and there's conversation about that's my favorite place to eat and how online sales is building rapport and leveraging those things. So online sales specialist, first of all, you know, be better than a bot. There's your there's your first answer is like, be better, be better than about right.

        Jen
        And make sure that you're adding value to your organization. Right? Not just adequate adequacy, you know, I'm Mike Lyon is having us read a book right now, The 12 Habits of Valuable Employees. And the first chapter talks about, you know, are you an addict, B, or are you A that employee? And I was thinking about this as it relates to the questions I got about bots this week and my gosh, is this going to replace my job?

        Jen
        And, you know, the book talks about an adequate employee is somebody that just kind of checks the boxes. You know, they don't they don't make any waves. You know, they don't cause any problems. They get along with everybody. They're doing their job. Minimum standards are being met. Yeah, They're just kind of breezing through, you know, their work day.

        Jen
        But a valuable employee, you know, is, you know, looking at creating return on investment. They're looking at creating efficiencies, they're motivating their teammates. You know, they're going above and beyond. They're establishing peak perform events and they're making everything better than it was before. And so I think about that in online sales world. Are we just checking the boxes or are we creating value?

        Jen
        So when it comes to AI, you know, don't be like you're saying, Jesse, like, don't be replaceable. Make sure that you're adding value and you can leverage a as more of an assistant to you. You know, there's definitely cool things. We'll talk about those in a minute that you can be using. But the bottom line is if you have a if you're approached by leadership or somebody, you know, asking you about website chat and bots and things like that, make sure that you're asking the questions and that you can understand the why and that you're able to talk about the things that we're talking about here.

        Jen
        Human connection. These are things I can do that a bot is not. Why is this not a good experience? In some cases for the customer?

        Jessie
        Yeah. Boss bots. Well, you know, I'm thinking when you think about like a chat bot, you automatically think a robot. But most of the time still a human on the other end rather have like preliminary qualifying questions that they're sending out to make sure that they're dispatching it appropriately. That's a use of A.I. That could be helpful to kind of do some screening and make sure there's the right person.

        Jessie
        But when customers in a person is a customer, when they reach out to you, when they become a lead or they give you some valuable piece of personal information, that's a customer. And when they reach out, their expectation isn't, I want to talk to a robot like even when they're chatting on a chat bot, they expect at some point that a live person is going to get on there and answer their questions.

        Jessie
        And just because I was talking to Amanda on our team earlier about this and like I was asking her feedback and what she's hearing and she said, you know, customers who are just dipping their toe into the water, we want to capture them to exactly where they're comfortable being met because this is such a big investment. They're not going, hey, I can't wait to spend hundreds of thousands of dollars through a digital only avenue.

        Jessie
        Like at some point they want to communicate with a person. They just not want to talk over the phone. So it's not a replacement.

        Jen
        Right.

        Jessie
        A different way to communicate with you.

        Jen
        Well, something important that is, you know, utilizing AI to help screen those initial chats coming through, like we don't want online sales chatting with existing customers or having warranty, you know, conversations and things like that, that's going to slow down. That's not efficient for them. So having, you know, playbooks in place that can say, you know, what am I trying to say?

        Jen
        I can divert those existing customers and get them to the place that they need to and let online sales focus on true like leads coming in via chat that just want to get some initial information. But even through chat, you're you're putting your personalized session and human centered communication that you were just even things as simple as the tone of your chat like using emojis and exclamation points and fluffy type of verbiage makes a difference versus just true automation.

        Jessie
        That's well, that can be said for anything really. I mean, there's been times that I listen to live phone calls where the person's like, is are you a human? Like, is this a real person? And they're like, Yeah, it is. And so it is all about how you like gear that conversation to be personalized. That is how you beat the bot.

        Jessie
        I mean, yeah.

        Jen
        Beat the bot, Beat the bot. Be better than the bot. Okay, so what are like what are some tools or ways that you've seen online sales using a AI to their benefit? I mean, obviously we just talked about like the playbooks and chat, things like that.

        Jessie
        CRM Well one thing and this is like I kind of put like a question mark and, and asterisks and exclamation point around it because people can sniff out A.I., so you can use it as a resource, but not as a replacement. Meaning like if you use chat GPT, which is available to anybody to rewrite or freshen up your email templates that maybe are stable or don't make sense for the market.

        Jessie
        If you read through that, some of that is like straight garbage. I mean, you read it like, what is that? And so you just take that and then modify it if you're going to use it. So Chat GPT can be used for some simple stuff like that. And then I know there's a lot of call real users back.

        Jen
        Side now out there. Mike Mike told me the other day that you can actually tell chat GPT three to say put this in the voice of Moira from Schitt's Creek and it'll change the whole link. Yeah, you can like actually tell it to do that and it'll change the language. Actually I think Angela Mackay did that on a post for O'Neil Interactive where she was talking about the summit and she said, like in the voice of Moira Rose and the whole thing was like.

        Jessie
        I'm doing that as soon as we.

        Jen
        Yeah. So homework.

        Jessie
        Area.

        Jen
        Yeah, try that out.

        Jessie
        That's funny. And it really can, you can like tell it to do anything and it spit Yeah. Stuff out so it can be used to your advantage and a lot of platforms that people use are updating and they're highlighting AI in some way, shape or form, whether it's your CRM or, you know, call tracking. So call said common thing that people that are listening to this use and they have like it's a I for real where it's station intelligence to be able to acknowledge buzzwords and.

        Jen
        Create.

        Jessie
        Integrations into your CRM and create new leads based on those or scorecard. And you can pull things based on certain keywords. So yeah, nobody I haven't seen anybody like roll it out for an extended period of time yet to see that yet. But I know people are testing the water.

        Jen
        So yeah, it's definitely on our radar. We want to get a partner to test it out. But yeah, you can what I've seen with it, you can like give it those buzzwords or keywords that you want to, you know, from a leadership standpoint, you want to measure like how many times are we saying the word appointment or how many times are we saying are qualifying areas In the conversations and then leveraging that to to quantify like of these calls, how many were actually leads?

        Jen
        Like, you know, because all the calls coming in or not all leads. Right. And one thing we've seen some builders do that we wouldn't recommend is dropping all the leads into the CRM and like automatically integrating, I mean, all the calls into the CRM and that's a big no no, like because not all calls are leads. So using conversation, intelligence, that's an assistant to you, right?

        Jen
        You can set it up to be like, okay, only this is where I say these particular words would drop into the CRM as a true lead. It can be a huge benefit for you online sales, you know, to be able to use that as an assistant. I don't know about you, but I love Grammarly, too. Yeah, I love Grammarly that, you know, that is hooked up to my email.

        Jen
        You know, it corrects me.

        Jessie
        Yeah, we are. They are not English majors over here.

        Jen
        Okay, I know. Grammarly great. Really is. Even into, like, my socials. Like, if I go to the post, it's like it's telling me, like, reword that, you know? So it is a great tool to help us with written communication. Heck yeah. Embrace it.

        Jessie
        I'm on it.

        Jen
        Embrace it. Okay. I want to answer this question too. Should we have self scheduling on our website before I answer that? Jessie, do you have any thoughts on that self scheduling on website? Yeah, like anybody can anybody can get. That means a customer can get to the website just schedule an appointment for themselves directly with the salesperson.

        Jessie
        I've actually it's funny you bring this up because too, I've had two conversations already this week about this. Seriously?

        Jen
        Yeah. Yeah.

        Jessie
        Like okay, because there's this, you know, connotation of we got to capture any and every piece of interest that we can and that the idea behind it, I understand, but the actual strategy and the output and the goals that you're trying to meet, they don't align with what online sales was designed to do. Like that would be used for a builder who does not have an online sales division to make it easy summer to get one on one attention.

        Jessie
        But it is a glorified walk in because there is no qualification of the lead, there's no expectation setting, there's no hand-off process, there's no rapport building and trust building and fear diminishing conversations that are happening. So we, me, everybody here, it's a no no on that because it just is it's like one of those things and I don't know if this is kind of going like left field, but when online sales specialist back in back in cold days, I was still managing leads at the very beginning of this and there was no opportunity to schedule in-person appointments.

        Jessie
        And so by default, people started scheduling virtual appointments. And when those were too difficult to get or it was easier to get a phone appointment, we started seeing an influx of appointments, but a decrease in conversion and quality traffic. It's the same thing here is like if you're just able to do that, it's not a real nurture lead in my opinion.

        Jen
        Yeah, well, it's you hit the nail on the head. I agree with you. I think that, you know, having them go directly to on site is like a walk in traffic. And that unqualified appointment is taking up the space or the appointment time of somebody that is appropriately qualified. So that's how I look at it. It's like sales are a result of a poor qualified appointments.

        Jen
        So let's, you know, we don't want to just advertise on our website. Yeah. Like just set up a time without any sort of conversation happening. It's the same thing as walking in off the street, in my opinion.

        Jessie
        I think just having like a call to action instead of just want more information because people might feel some type of way, request an appointment, that's a form fill that still comes into the sales division and it could give you an option to tell your desired day, but it's has to be confirmed. Same with like the Zillow Tours bookings and those conversions are wack.

        Jen
        So yeah, absolutely. Okay, let's we got a video mailbag coming in. Jesse Hot.

        Jessie
        Who is it?

        Jen
        This hot, hot, hot. Here we go. This is Jess!

        Jessie
        one of my let's.

        Jen
        See, let's see what she sent us. She is an award winning online sales specialist. Okay, let's play this and see what she has to say.

        Jess
        Hey, it's Jessica Cavin Issac. Kate, my question today is, could you provide any strategies for reengaging leads that were in what are now closed communities to let them know about either New or upcoming communities that you might have in that area? Thanks.

        Jen
        You'll love a good prospecting question. My thought is my first thought is that this is definitely something marketing should be doing for sure. Like like at a minimum. Like at a minimum, marketing should be sending some sort of brand awareness newsletter like they should included in that type of outreach. But yes, I mean, you should like you have a nonresponsive group of leads, you know, that you should be reaching out to those people that never move forward for whatever reason.

        Jen
        It doesn't matter what community they were interested in, even if it's closed out communities, right? Maybe they decided to put their home search on hold and be closed out. That doesn't mean that you don't ever reach out to them ever again. So, yeah, I think they should be. I think they should be grouped in with nonresponsive outreach periodically and respond and nurture outreach periodically at a minimum, with with an email touchpoint, intentional and personal looking.

        Jen
        What do you think?

        Jessie
        Well, it's funny that she was the video because, you know, she and I work closely together with her teammate. And this was a conversation that we were having and kind of trying to unpack and figure out the best strategy. So I have a little bit of context, I think, as to where the questions coming from. And so one thing that we had talked about during the conversation is like, how do we make the most out of the database that's already there?

        Jessie
        Because we've seen that the buyers cycle time has increased and so if we can get ahead of that cycle time by pulling in age leads who have already had time to think and sit and wonder if they're making the right decision and they're more ready to buy. We've seen more age levered appointments, converting to sales more recently than we had previously.

        Jessie
        And so like how do we tap into that? And so we were thinking strategically of like, what do we send? Because you've got your your marketing outreach, you've got your general database prospecting outreach. And she said, Well, you know, what about old VIP lists? Like you put them on a VIP list and the community launches, and if they didn't commit to an appointment and they're still either just responsive but didn't do anything or nonresponsive, let's capture that group.

        Jessie
        And so we came up with a strategy to say, okay, here's a closed out community or here's a community that launched that this person never moved forward in. Let's target exclusively with timely, targeted and valuable outreach. Hey, at one point you were interested in Happy Acres. You know, we've since closed out on that community or I know you haven't come out for an appointment.

        Jessie
        I wanted to let you know that we've got another community nearby that might be of interest to you. Have you ever heard of Happy Farms? Here's some information. Are you still? Yeah. And so you're trying to sell a different community to the same audience type of thing. So yeah, I think it's absolutely.

        Jen
        Yeah, yeah. Make sure you.

        Jessie
        Change if your community launches. They need to go into your standard nurture.

        Jen
        Yes that. Okay. So I love everything that you're saying and I think that we could definitely do a better job of those those people that that especially the VIP list. Right. That are just they go on this VIP list and in some cases they go there to just buy them because, you know, nothing ever happens with them. You know, the community launches, you know, and and there's some outreach and there's nurturing that's happened up until the launch.

        Jen
        And then they don't move forward for whatever reason. And then they kind of are forgotten, right? No. Again, this goes back to there's don't always be looking for more leads. Let's work the leads that we have in our database better. You know, when lead when leads ebb and flow and you know it's not always about I got to spend more money to go get more leads.

        Jen
        It's what do I have here that I could be working. And it's not always glamorous, fun work. It's hard work, right? Like digging. It's truly like digging.

        Jessie
        And that's the fun part. Yeah. It's like the excavating and, like, looking for the diamond. And if you don't have any context to what's working, how many times you've reached out, how many of those or how many converted to a sale, it's going to be just a thing that you're going, that sucks. But when you see the fruit of all of your work, whether it's immediately or in a couple of weeks or months down the road, remember you're farmer like it's not supposed to produce a crop that comes to stay.

        Jessie
        It's weeks and months down the road.

        Jen
        So what would you say, Jesse is a good number, like looking at the number of appointments that you're setting every month, what percentage of those should come from older leads? What are you seeing on your end?

        Jessie
        Well, I think it depends on the time of the year. You know, historically, we see a peak at the beginning of the year. And when when lead count decreases your age, lead conversion should increase. So because you have more time to pour into these things and not just in email but calling and texting and video announced, you'll see you're able to do that.

        Jessie
        But if you've got a higher count. So on average, I would say standard lead count, not peak, not low is 10 to 15%. Yeah. Leads which for you know, people that we partner with who have a short term process between a certain date range is anything that's outside of that short term nurture campaign that they've expired through. So yeah, what do you think?

        Jen
        Yeah I agree I think I think the people that have a good process in place kind of mastered this, that they're doing it consistently. 10 to 15% of their appointments are coming from older leads. I think that's a good amount to kind of measure yourself against or a goal to have. So yeah, but if you're super over inundated, like with the new leads coming in, then you're right, your prospecting time goes down and you're not going to see as good of results.

        Jen
        So yeah, okay, let's do.

        Jessie
        This 40% age.

        Jen
        yeah.

        Jessie
        When you know so it can be much higher than 15%. But yeah, anything below 10% is like usually a flag to say, Did an email go out this month, Did phone calls, were they made out this month. And that's something's always a condition of something else. Yeah.

        Jen
        So that's true. It's now time for the skills check, so you better read. No, you better check yourself. Don't reckless you better check yourself before you refuel. So. Okay. One thing to focus on right now, I think is taking into consideration what we've talked about today and a couple of things. One, go try one of these things that we've talked about.

        Jen
        So, you know, look at look into the conversation intelligence that call real offers. If you use that as your call tracking, you know, check it out. You know, get you know, look at automation and your CRM, for sure. That's an easy one. Try grammarly or chat to kind of get your get the juices flowing right on the creative side.

        Jen
        You know refresh your templates in there, get that going. Any other thoughts around that?

        Jessie
        Jesse No, it's just if the word I scares you, you know, if it's a conversation where you see the title and you're like, Do I want to listen to that podcast episode? I want to encourage you to keep your friends close and your enemies closer. So if you know how the systems and processes work, you can speak to how you can do it differently and better.

        Jessie
        So one of those things, Jen, you talked about in the book is knowing your systems and your processes, knowing what's against. It's important.

        Jen
        Yeah, that's how you create value for sure as an online sales specialist. Love it. Okay, final, final words as we wrap up. This is be better than about keep your messaging short and sweet. You know, that was one thing I was thinking about, like, not like Moira from Schitt's Creek, but now if you do use Chatty Betty or Grammarly to kind of help you, just make sure you're giving it direction.

        Jen
        Stay, stay. Five sentences or less, short and sweet, keep it fluffy. You know, because like you said earlier, Jesse, people can sniff out a I versus a person. So keep it real, folks, and we'll see you next time. Bye bye. Thanks for joining this episode of Online People Talking. You can access more online sales content by going to our Web site at canva.com or by following us on our social media platforms.

        Jen
        You can also get regular updates by subscribing to our monthly newsletter. Thanks so much for listening today and investing in yourself. And if you have questions, please email us at show at canva.com. Now go get after it.

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